It’s not every day a consulting agency gets tapped for a consumer collab with a major player in the booze game, but that's exactly what happened with WA based independent brewery Gage Roads Brew Co, and we are beyond stoked with the results.
After building a solid relationship with the Gage crew, and consuming more than our fair share of delicious Single Fins over the past couple of years, this one felt like a match made in coastal heaven.
Looking to blend the vibe, style, and essence of both brands - and coasts - through considered colour and design, we worked closely with our elite suppliers to deliver a special range just in time for the Noosa Festival of Surfing, which featured Gage Roads as a major sponsor.
We collaborated closely with the Gage team at every step to bring this to life in a way that felt authentic to both brands, working with our talented go-to designer Joel Hammonds. Our signature NVH illustrated style captured the Noosa headland, laid-back coastal vibe, and tropical florals from previous drops, which was effortlessly blended with Gage’s iconic seagull, their legendary troopy, distinctive brand colours, and the unmistakable “YEWWW” stamped on the numberplate.
The range was then brought to life flawlessly by the team at Machine Screenprinters on premium AS Colour garments in two colour ways, complete with custom printed neck labels for an even more elevated feel.
The tees, caps and bags dropped during the Noosa Festival of Surfing - and the response on the ground was next level. People were genuinely stoked on the concept and design, and seeing that spark of surprise as they spotted all the little details woven into the artwork…well that’s exactly why we love doing collabs!
So while it may be unconventional for a consulting company to drop consumer facing collabs, in all honesty projects like this are at the heart of the Noosa Vibe House ethos. We work with so many amazing partners, suppliers and freelancers in delivering our client work, and we’re constantly looking for unexpected and surprising ways to bring people together. This one ticked all the boxes of a great collab - shared values, vibe and audience along with a willingness to weave the two brands together meaningfully - not just slap a couple of logos together and throw it on a tee.
There’s nothing better than seeing a thoughtful, creative process truly land. To have it resonate so strongly with customers - that’s the real magic of a great collab!
Small numbers of these limited edition items are still up for grabs via the Gage Roads merch store.
