Consulting, mentoring and growth strategy for brands with serious ambition

Business advisory and strategic
leadership from AN EXPERT IN THE FIELD

Zeb Aitken is a visionary in the apparel game - renowned for his natural strategic instinct, deep operational expertise, and hands-on leadership style that delivers measurable growth.

Zeb led the charge on building, scaling, and leading one of the world’s most respected apparel brands, AS Colour. Zeb grew the business from a solo operation into a global powerhouse – driving success across product, operations, retail, strategy, and leadership.

Now, through Zeb Aitken Advisory, he partners with select premium brands as a trusted business consultant, mentor and fractional executive, delivering strategic clarity, commercial insight, and leadership that unlocks real results.

Your apparel insider is now a free agent.

UNPARALLELED EXPERIENCE, REAL WORLD SOLUTIONS

As Director of apparel powerhouse AS Colour for 15 years, Zeb launched and scaled the brand across Australia, New Zealand, the USA and the UK, establishing it as a dominant force that redefined the blank apparel and decoration industry.

From running the Australian business solo in the early days to leading a 200+ person team, Zeb drove expansion from the ground up – overseeing everything from product development and warehousing to retail strategy, budgeting, staff strategy, and serving on the board alongside private equity partners. Along the way, he didn’t just grow AS Colour – he mentored and shaped countless other brands, becoming a trusted advisor and growth partner for some of the industry’s most respected names.

Now leading consulting agency Noosa Vibe House, Zeb offers a rare combination of high-level strategy and real world execution through his high level consulting arm, Zeb Aitken Advisory. Whether it’s sales direction, expansion planning, operational structure or commercial growth, he delivers no-nonsense clarity, serious capability, and real results.

A natural leader, Zeb is known for his direct, grounded approach and his ability to build strong stakeholder relationships at every level. He sees the big picture and pinpoints the shifts that matter – helping brands unlock their next phase with confidence.

He's your industry cheat code – and he's ready to go.

What Zeb Brings on board

Board Advisory

Guidance for boards, investors, and senior teams navigating high-growth, restructuring, or market shifts

Strategic Planning

High-level strategic planning and development aligned with your brand’s long-term vision and commercial goals

Market Entry & Expansion

Support to confidently enter new markets, including international expansion, channel strategy, and operational readiness

Executive Mentoring

One-on-one mentoring for founders and senior leaders - offering honest feedback, structure, and strategic clarity

Growth Strategy

Tailored roadmaps to increase revenue, optimise pricing, and unlock untapped business opportunities

Operational Streamlining

Guidance to refine internal systems, workflows, and team structures to improve performance and scalability

word on the street

Junior McGregor

Owner - Fresh Tees Screenprinting

Besides being an all round awesome human being, Zeb is like an industry secret. He's the guy you need to know if you want to take your brand/business to the next level.

Rebecca Orr

Owner -
Machine Screenprinters

We’ve been working with Zeb for many years and his knowledge of the apparel industry is second to none. There’s always a sense of excitement about any project Zeb has a hand in and we know it’ll be both worthwhile and good fun!

From his time heading up AS Colour to the fresh approach of Noosa Vibe House, he balances sharp business acumen with a relaxed and easy style. For anyone serious about making a mark in this industry, Zeb needs to be on your team.

Sam Sharland

Director Europe - AS Colour

I had the privilege of working with and being mentored by Zeb for 10 years at AS Colour in Australia and New Zealand where we outgrew multiple warehouses and acquired a growing market share year on year. Despite operating at an extremely high level and frequency, Zeb always made the time to support and guide me throughout my career journey and I couldn’t ask for a more knowledgeable and approachable mentor.

Building AS Colour into the market leader it is today was no easy feat, particularly in an industry dominated by global companies. Not only is Zeb an asset in leading and building any business, but he will also bring the vibe and spread a positive culture.

Graham Muir

CCO - Culture Kings

Zeb is a rare creative and strategic thinker who is able to ideate, articulate and over deliver on any project he touches. I can confidently say in the decade we worked together, Zeb has demonstrated countless times that he understands the true importance of achieving win/win solutions that benefit both client and customer.

Shaun Edwards

Owner - House of Darwin

Since meeting Zeb and working with him, I’ve experienced exponential growth in my business due to his ability to open doors that I didn’t know existed.

Throughout this growth stage of my business it has been quite difficult to know which way to look, but every time I pick the phone up and chat to Zeb I'm met with absolute clarity and recommendations on what I should do next.

Lydia O'Donnell

CEO and Founder - Femmi

Zeb is a true visionary - combining big-picture insight with practical, actionable advice on how to grow, scale, and drive revenue in a healthy and sustainable way. His depth of experience is unmatched, and I’m always grateful for his perspective on my business.

Richard Wright

Owner - Red Rat

When Zeb told me he was launching as a business consultant, I was thrilled to offer him a role as advisor to our board and to have him work with the senior leadership team on high level strategy and projects. In a short time, Zeb has significantly impacted our strategic direction and consistently impresses us with his knowledge, vision, and passion for what he does. On top of this, he is refreshingly engaging and down to earth, which has seen him quickly build rapport with staff right across the business.

Sam Moyle

Founder - Ocean Heroes

We consider ourselves extremely lucky to work with the team at Noosa Vibe House. They've provided so many connections and creative ideas for our events and merchandise, supporting us every step of the way! Our growth across QLD can be directly attributed to their contribution. 

Elijah Nguyen

National Sales Manager - AS Colour

Zeb's talent for analysing a business and immediately identifying areas of untapped potential saw countless accounts grow at a meteoric rate. His ability to transition effortlessly between a myriad of industries, scenarios and scales in such an agile and dynamic way is truly inspiring.

The rapid growth of AS Colour is a testament to Zeb's ability - his talent and unique vision makes him an invaluable asset to any business and I wouldn't hesitate to recommend him to organisations on any scale looking to effect positive change.

Nick Auditore

Managing Director - Nick Auditore Represents

Zeb is the best no-fuss doer in the industry. A solution-driven thinker who adds value to everything he does & touches. Our company could not have grown without his involvement.

Jimmy Prillis

Owner - Zois Bespoke

I met Zeb in 2008 when AS Colour just launched in Sydney with Zeb as the Director and I was blown away by his passion and dedication to shifting the industry (even though he was young and had a mini ramp in the warehouse)! Zeb and his team worked tirelessly to build AS Colour at a rapid rate - bringing a premium product into a stagnant market, and changing the way our industry perceived the value of a blank garment. I wouldn’t hesitate to recommend Zeb to any business looking for guidance, growth strategy, and high level industry knowledge.

BRANDS WE VIBE WITH

Let’s make it happen

If you’re serious about growth, Zeb’s the one you need. Sharp thinking, clear direction, and the experience to back it up.