Courtside approached us with an ambitious vision: to create a basketball apparel brand that felt authentic and appealing to the basketball community while standing out in a space heavily dominated by NBA licensed apparel. Beyond aesthetics, it had to stand up on court - built with the demands of passionate players in mind. As basketball obsessed apparel heads (who also happen to love NBA merch) this was a challenge we couldn’t jump on fast enough. Game on!
Our creative studio led the development of Courtside’s brand identity, logo, and visual system - building out a look and feel that captured the raw energy of basketball culture while retaining a clean, premium edge. We collaborated closely with the founder to shape everything from colour palette to typography and multiple graphic assets. The final result was a bold, cohesive and authentic identity that could live across apparel, digital platforms, packaging and campaign assets - as well as hold its own on the court and via brand activations.
Our team then led the entire apparel development process, from initial concepts and garment framework through to decoration techniques and supplier management. We designed a launch range that felt considered and elevated - from custom-designed functional basketball shorts with original artwork, to premium tees, hoodies and accessories featuring a mix of screen print, embroidery and transfer finishes. These were finished with custom pip tags, swing tags and internal labels to further elevate each garment. Our deep supplier network - both local and offshore - allowed us to deliver elite results with low minimums and fast turnaround, without ever compromising on quality.
Courtside launched with a premium, cohesive brand that hit hard in the basketball space. Every element was built with intention - and the response reflected that. Courtside quickly caught the eye of players, fans and industry names alike, making waves well beyond what you'd expect from a first drop. We can’t wait to see what’s next for Courtside.
Images and video Ella Tubman Films
