Noosa Golf Co. came to us as a big, bold idea - a golf lover’s paradise fusing retail, specialty gear, Trackman simulators, a putting green and a bar, right in the heart of Noosa. Founder (and friend) Cam Craven was leading the charge on store fitout and golf activations, but needed a premium brand and merch offering to underpin and complement the elite service and experience he was creating.
This was a fast-paced build with plenty of moving parts. The first priority was establishing a strong brand identity that could hold its own in both the local Noosa scene and the broader golf space. We landed on the simplicity of Noosa Golf Co. - timeless, elevated, and versatile. From there, we developed a clean, modern logo suite with golf-influenced cues and built out the broader visual system for use across signage, digital, packaging and content. We moved quickly to secure the brand’s digital footprint, IP, and apply the identity across key brand touchpoints - setting the stage for a polished launch with zero loose ends.
With the brand locked in, we shifted our focus to creating a solid logo-driven apparel range to anchor the retail offering while deepening the brand experience in store. This included premium tees, caps, golf polo’s and travel bags - each designed with timeless appeal and high sell-through in mind. Noosa Golf Co. apparel quickly became a core revenue stream and a key brand vehicle, giving customers the perfect takeaway from their visit and helping embed the brand across Noosa’s active community. Leaning on our strong supplier relationships, we handled all production for this initial collection before shifting focus to design phase for the second capsule - a more lifestyle-based range, heavy on playful and iconic illustrations.
Noosa Golf Co. has quickly cemented itself as a go-to destination on the Sunshine Coast - not just for the golf activities, but for lifestyle, retail and community. The response to the brand suite and the success of the apparel range show what’s possible when design, production and strategy work together from day one. We’re stoked to have been part of building something this special - and even more excited to see where it goes next.
Images and video by Walk and See Media
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